The Power of Becoming True Blue
At Pentair, True Blue PRO Dealers enjoy a local advantage as trusted leaders in water treatment. With extensive knowledge of Pentair brands like, Autotrol, Fleck, and Pentek, they focus on delivering exceptional customer experiences.
Joining the Pentair True blue PRO Dealer Network provides access to valuable services, exclusive digital tools for enhancing online presence, free local leads, and recognition as a Pentair True Blue PRO Dealer.
What's In It For You

MAXIMIZE ONLINE PRESENCE
- We receive over 500,000 visitors on Pentair.com Water Solutions webpages each year and True Blue Dealers get a prominent listing on Find A PRO Dealer Locator and Where to Buy webpages.
- Further visibility benefits include a dedicated business webpage on Pentair.com with a lead prospect form.

GET MORE BUSINESS
- In 2024, True Blue Dealers received over 3,000 hot homeowner lead from submissions!
- Join the True Blue PRO Dealer Network to receive in real-time, FREE Pentair.com homeowner leads in your local area.*
- Report on leads in your Partner Center account, see your sales grow and get rewarded!**

GROW WITH PENTAIR
- Get recognized by Pentair as a leading and experienced local Pentair True Blue Water Treatment Professional.
- Use the True Blue badge and post templates on your digital and social media webpages.
- Receive dedicated support at TrueBlue@Pentair.com and stay connected with the latest news regarding upcoming Pentair growth opportunities.
*Pentair.com leads are delivered to the nearest True Blue PRO Dealer. Number of delivered leads vary based on the True Blue PRO Dealer’s location.
**Sales growth is not guaranteed. Pentair provides free homeowner leads that submit water treatment inquiry forms on Pentair.com.
GET STARTED TODAY
- Complete the True Blue Application and send zip or postal code service areas to TrueBlue@Pentair.com using the preferred Excel template.
- Purchase from an Authorized Pentair Distributor and sell and service majority of Pentair brands in product portfolio.(Autotrol, Fleck, Pentair, Pentek, and Structural)
- Maintain Google My Business (GMB) rating of 4.0 stars or higher.
- Enroll to the Partner Center at partners.pentair.com
- Read and agree to the Pentair Channel Partner Brand Guidelines and program Terms and Conditions.
- Allow for 5-7 business days for application review and approval status.
WE ARE HERE TO HELP
If you have questions about Pentair products, our Technical Support Team is here to help you.
Email: tech-support@pentair.com
Call: 262.238.4400 / 800.279.9404 (toll free)