The Power of Becoming True Blue

At Pentair, we believe True Blue PRO Dealers have the PRO advantage, as trusted and leading Independent Water Treatment Professionals in their local market. True Blue PRO Dealers are the most knowledgeable and experienced when it comes to servicing and selling Pentair product brand lines: Autotrol, Fleck, Pentek, Pentair, Structural, and providing the best-in-class customer experience. The Pentair True Blue PRO Dealer Program is included in our comprehensive value-added menu of offerings, and can be used in any combination according to your business model, market needs, and growth goals.

What's In It For You
 

Marketing Support

• Dealer Welcome Kit consisting of: recognition letter, screwdriver, hat, tumbler and vinyl banner.
• Pentair credit to apply toward print-on-demand.
• iOS apps demonstrating hard water effects and water treatment solutions.
• Dedicated True Blue PRO Dealer support at TrueBlue@Pentair.com.

BUSINESS VISIBILITY 

• Business displayed on Pentair.com Find-A-Pro Dealer Locator.
• Personalized business webpage on Pentair.com displaying your business phone number, address, Google Maps location, hours of operation, logo, website, and social media links.
• Access to FREE Pentair.com leads in your local area.* 
• Featured on Pentair.com product pages Where to Buy.
• True Blue Seal to use on your website and marketing materials.

TRAINING RESOURCES

• On-demand Pentair Water University technical training opportunities.
• Eligible to receive credits toward Water Quality Association (WQA) certification.
• On-demand digital and social media marketing best practices training.